Contents
- Why do people look for Klaviyo alternatives?
- Klaviyo alternatives compared (pricing as of October 2026)
- 1. Omnisend: best Klaviyo alternative for ecommerce
- 2. Brevo: best for budget and sending volume
- 3. ActiveCampaign: best for automation and CRM
- 4. Mailchimp: best for beginners
- When should you stay with Klaviyo?
- How do you choose between Klaviyo alternatives?
- How much will Klaviyo alternatives cost as your list grows?
- Which ecommerce flows should you rebuild first?
- How do you migrate away from Klaviyo?
- Which features should you compare?
- Common mistakes
- Frequently asked questions
- Klaviyo alternatives: pros, cons and who each one suits
Why do people look for Klaviyo alternatives?
Klaviyo is a leading ecommerce marketing platform, but pricing scales with the number of active profiles, so costs climb as your list grows. Merchants also look for simpler tools, built-in SMS pricing, or CRM features. Below we compare the tools most often considered instead.
Klaviyo alternatives compared (pricing as of October 2026)
| Tool | Best for | Free plan | Published paid pricing |
|---|---|---|---|
| Klaviyo (reference) | Ecommerce data and segmentation | 250 active profiles, 500 email sends/mo, $5 of mobile messages | Not shown on page we checked |
| Omnisend | Ecommerce email + SMS | 250 contacts, 500 sends/mo | Standard $16/mo ($11.20 with 3 months prepaid), 500 contacts, 6,000 sends; Pro $59/mo ($41.30 prepaid), 2,500 contacts; SMS from $0.007 per message |
| Brevo | High-volume sending on a budget | Up to 300 emails/day | Starter from 5,000 emails/mo; Professional from 150,000 emails/mo with 10 seats (USD prices not shown on page we checked) |
| ActiveCampaign | Automation + CRM | None listed | Starter, Plus, Pro, Enterprise (prices not shown on page we checked); at 1,000 contacts Starter sends 10,000/mo |
| Mailchimp | Beginners | 250 contacts, 500 sends/mo | Essentials $13/mo and Standard $20/mo (promotional, first 12 months); Premium $350/mo |
1. Omnisend: best Klaviyo alternative for ecommerce
Omnisend combines email and SMS with ecommerce automations such as abandoned cart and welcome series. The free plan covers 250 contacts and 500 sends a month. Standard costs $16 per month (or $11.20 when you prepay three months) and includes 6,000 sends at 500 contacts. Pro costs $59 per month ($41.30 prepaid) with 2,500 contacts and unlimited sends under fair use. SMS starts at $0.007 per message. Choose it if you run a Shopify or WooCommerce store and want email and SMS in one place.
2. Brevo: best for budget and sending volume
Brevo’s free plan allows up to 300 emails per day. Its Starter plan begins at 5,000 emails a month, and Professional starts at 150,000 emails a month including 10 seats. We could not verify dollar prices on the page we checked. Choose it if you send a lot of email to a modest list.
3. ActiveCampaign: best for automation and CRM
ActiveCampaign offers Starter, Plus, Pro and Enterprise tiers. At 1,000 contacts, Starter sends 10,000 emails a month with one seat, Plus sends 10,000, Pro sends 12,000 with three seats and Enterprise sends 15,000 with five seats. Prices were not shown on the page we checked. Choose it if you need multi-step automations tied to sales.
4. Mailchimp: best for beginners
Mailchimp’s free plan covers 250 contacts and 500 monthly sends. Essentials ($13) and Standard ($20) are promotional prices for the first 12 months, and Premium is $350 per month, so compare renewal prices, not just the first year.
When should you stay with Klaviyo?
If you rely on deep ecommerce segmentation, predictive analytics or a large catalog of integrations, switching may cost more in lost performance than it saves. Run a pilot: move one flow (such as abandoned cart) to the new tool and compare revenue per recipient for 30 days.
How do you choose between Klaviyo alternatives?
- Price your actual list. Check cost at your contact count today and at 2x growth.
- Separate email from SMS. SMS is billed per message on most platforms.
- Check store integrations (Shopify, WooCommerce, BigCommerce).
- Test deliverability with a warmed domain before migrating the full list.
Related: best CRM for agencies and best sales prospecting tools.
How much will Klaviyo alternatives cost as your list grows?
Pricing depends on contacts, send volume and SMS. Published examples (October 2026):
| Scenario | Option | Published price |
|---|---|---|
| Starting out, 250 contacts | Omnisend Free, Mailchimp Free, Klaviyo Free | $0 (500 email sends a month on each) |
| 500 contacts, regular campaigns | Omnisend Standard | $16/mo, or $11.20/mo with 3 months prepaid; 6,000 sends |
| 2,500 contacts, automation-heavy | Omnisend Pro | $59/mo, or $41.30/mo prepaid; sends unlimited under fair use |
| 1,000 contacts, CRM-style automation | ActiveCampaign Starter | Price not shown on page checked; sends 10,000 emails/mo |
| High volume, small list | Brevo Starter or Professional | 5,000 and 150,000 emails/mo tiers; price not shown on page checked |
SMS is usually billed separately: Omnisend lists SMS from $0.007 per message, so 10,000 messages would start around $70 before carrier fees and country differences.
Which ecommerce flows should you rebuild first?
- Welcome series: introduce the brand and give a first-order incentive.
- Abandoned cart: usually the highest-revenue automation.
- Browse abandonment: for visitors who viewed products but did not add to cart.
- Post-purchase: thank-you, review request and cross-sell.
- Win-back: customers inactive for 60 to 90 days.
How do you migrate away from Klaviyo?
- Export profiles with consent status, tags and purchase history.
- Rebuild one flow at a time and compare revenue per recipient for 30 days.
- Warm up sending: start with the most engaged segment and increase volume gradually to protect deliverability.
- Re-create signup forms and pop-ups and check that tracking snippets fire on your store.
- Keep Klaviyo on the free plan as a fallback while you test, if your list fits within the 250 active profiles.
Which features should you compare?
- Segmentation by purchase behavior, product viewed, and engagement.
- Pre-built ecommerce automations and templates.
- SMS and push support and how they are billed.
- Reporting on revenue attribution.
- Integrations with Shopify, WooCommerce and your helpdesk.
Common mistakes
- Moving the whole list in one day and hitting spam folders.
- Comparing the first-year promotional price only (as with Mailchimp’s Essentials and Standard).
- Forgetting to carry over unsubscribe and suppression lists.
Klaviyo alternatives: pros, cons and who each one suits
Each of these Klaviyo alternatives wins on a different axis: ecommerce depth, sending volume, automation or simplicity. The notes below use only the published prices above.
Omnisend as a Klaviyo alternative
- Pros: email and SMS with ecommerce automations; Standard is $16 a month ($11.20 prepaid) with 6,000 sends.
- Cons: SMS is billed per message (from $0.007), so costs add up at volume.
- Skip it if you rely on deep predictive analytics.
Brevo as a Klaviyo alternative
- Pros: free plan up to 300 emails a day, and tiers built around sending volume.
- Cons: dollar prices were not shown on the page we checked.
- Skip it if you want prebuilt ecommerce flows.
ActiveCampaign as a Klaviyo alternative
- Pros: multi-step automation tied to a CRM.
- Cons: no free plan listed, and prices were not shown on the page we checked.
- Skip it if you only need simple campaigns.
Mailchimp as a Klaviyo alternative
- Pros: beginner-friendly, with a free plan for 250 contacts.
- Cons: Essentials ($13) and Standard ($20) are promotional for the first 12 months, and Premium is $350 a month.
- Skip it if you want predictable renewal pricing.
For most online stores, Omnisend is the Klaviyo alternative to test first; choose Brevo when volume matters more than ecommerce depth.
Klaviyo alternatives: frequently asked questions
What is the best alternative to Klaviyo?
Omnisend is the best alternative for most ecommerce stores because it pairs email and SMS with ecommerce automations and a free plan.
Is there a free alternative to Klaviyo?
Yes. Omnisend (250 contacts, 500 sends), Mailchimp (250 contacts, 500 sends) and Brevo (300 emails per day) all list free plans.
Is Klaviyo free?
Klaviyo has a free plan for up to 250 active profiles and 500 email sends per month, plus $5 of mobile messages.
Which Klaviyo alternative is cheapest?
Omnisend Standard at $16 per month (or $11.20 prepaid) is the lowest published paid price among those compared; Brevo is also low-cost but its dollar prices were not shown on the page we checked.
Is Omnisend better than Klaviyo?
It depends on your needs. Omnisend is cheaper to start (free for 250 contacts, Standard $16 a month) and pairs email and SMS, while Klaviyo is known for deep ecommerce segmentation. Run a 30-day pilot on one flow.
How do I switch from Klaviyo without hurting deliverability?
Export profiles with consent status, rebuild one flow at a time, and warm up sending with your most engaged segment before moving the full list.
Does Brevo have a free plan?
Yes. Brevo lists a free plan that allows up to 300 emails per day.
Which Klaviyo alternative has SMS?
Omnisend includes SMS, billed from $0.007 per message, and Klaviyo includes $5 of mobile messages on its free plan.
Pricing sources, as read in October 2026: Klaviyo, Omnisend, Brevo, ActiveCampaign and Mailchimp.
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