Best AI Search Visibility Tools in 2026: 6 Options Compared (GEO and AEO Tracking)

By Satish · Last updated: October 28, 2026 · Pricing and limits checked against vendor pages as read this month. AI search tracking is a young category and plans change often. No hands-on testing is claimed.

Contents

• What are AI search visibility tools?
• Best AI search visibility tools compared
• Otterly.AI
• SE Ranking
• Ahrefs Brand Radar
• Semrush
• Peec AI
• Profound
• How to choose
• FAQ

What are AI search visibility tools?

AI search visibility tools track whether and how your brand appears in answers from AI systems such as ChatGPT, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot. You give the tool a list of prompts (questions customers might ask), it runs them regularly across AI engines, and it reports whether your brand is mentioned, which sources are cited and how you compare with competitors. This practice is often called GEO (generative engine optimization) or AEO (answer engine optimization).

These tools measure visibility; they do not guarantee it. Results from AI engines vary between runs, so treat the numbers as directional and track trends over weeks. To improve visibility, work on clear content and structured data, as covered in our schema markup for AI search guide.

Best AI search visibility tools compared (as of October 2026)

1. Otterly.AI: best AI search visibility tool for a low-cost start

Otterly.AI lists Lite at $29 a month (or $25) for 15 prompts, Standard at $189 ($160) for 100 prompts with API, MCP and agent analytics, Premium at $489 ($422) for 400 prompts, and a custom Enterprise plan from 1,000 prompts with SSO and a dedicated customer success manager. The page shows two price sets without labels; the lower set is probably the annual rate (the page offers “annually 15% off”), but it does not confirm this, so verify at checkout. All plans track ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, while Google AI Mode, Gemini and Claude are paid add-ons (Claude from $29 a month on Lite). Standard and Premium can add 100 extra prompts for $99 a month. A free trial is offered, with no length stated.

Pros

• Lowest published entry price.
• Clear prompt limits per plan.

Cons

• Add-ons for extra engines raise the bill.
• Ambiguous price sets on the page.

Choose it if you want a standalone tracker on a small budget. Skip it if you want one platform for all SEO tasks.

2. SE Ranking: best AI search visibility tool as an SEO-suite add-on

SE Ranking’s AI Search add-on is listed at $71.20 a month on annual billing ($89 list) for the 200-prompt tier, with 5 AI engines, 75 prompts tracked daily and 5 projects; higher tiers of 450 and 1,000 prompts exist but the page shows a price only for the first. Core plans start at $129 a month ($103.20 annual) and include 100 daily GEO prompts. A 14-day trial needs no card and allows 20 AI prompts a day.

Choose it if you want rank tracking and AI tracking together. Skip it if you only want a prompt tracker.

3. Ahrefs Brand Radar: best AI search visibility tool for Ahrefs users

Ahrefs’ pricing page lists Brand Radar AI from $199 a month as an add-on, and its plans already include AI prompt checks: 150 on Lite ($129), 300 on Standard ($249), 600 on Advanced ($449) and from 2,500 on Enterprise. Custom prompt packages are $50 a month for 2,500 extra checks, $100 for 7,000 and $250 for 25,000. The page shows no free trial for paid plans.

Choose it if you already work in Ahrefs. Skip it if you do not want a paid plan before testing.

4. Semrush: best AI search visibility tool inside an all-in-one suite

Semrush’s pricing page lists SEO and AI search plans: Starter at $199 a month ($165.17 annual) with 50 daily AI prompts, Pro+ at $299 ($248.17) with 100 daily AI prompts, and a custom Advanced plan with unlimited prompts. The SEO plan at $139 does not list AI prompts. A 7-day free trial is offered. See our best Semrush alternative guide for comparisons.

Choose it if you want keyword research, audits and AI tracking in one tool. Skip it if you need a cheaper dedicated tracker.

5. Peec AI: best AI search visibility tool for self-serve prompt tracking

Peec AI lists Starter (50 prompts), Pro (150 prompts) and Advanced (350 prompts), each tracking three AI models of your choice from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, with daily tracking. Enterprise is custom, supports up to 13 models and unlimited projects, and tracks daily or weekly. The page shows a 15% annual discount and a start-free-trial link, but no monthly prices or trial length.

Choose it if you want model-by-model tracking and are happy to request pricing. Skip it if you need published prices.

6. Profound: best AI search visibility tool for enterprise brands

Profound’s pricing page lists a free trial (50 unique prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews) and a custom Enterprise plan covering up to 9 engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search. An Agency Growth self-serve plan is mentioned only in the FAQ with 400 credits per month per client workspace.

Choose it if you are a large brand or agency. Skip it if you need a small-business price.

How to choose the best AI search visibility tools

1. Write your prompt list first. Include brand, category and comparison questions your customers ask.
2. Count prompts, engines and countries, then compare against each plan’s limits.
3. Check which engines are included and which are paid add-ons.
4. Decide standalone versus suite. An add-on to a tool you already use may be cheaper.
5. Track trends, not single runs, because AI answers vary.
6. Use findings to improve content, not just to produce reports.

Common mistakes with AI search visibility tools

• Tracking too few prompts to see a pattern.
• Treating one run of a prompt as the truth.
• Paying for engines nobody in your market uses.
• Measuring without changing content.

Related guides: Schema markup for AI search · Best Semrush alternative · Marketing and SEO tools

Sources, as read in October 2026: Otterly.AI pricing, SE Ranking pricing, Ahrefs pricing, Semrush pricing, Peec AI pricing and Profound pricing.

Best AI search visibility tools: frequently asked questions

What are the best AI search visibility tools?

Otterly.AI is the lowest-cost standalone option, SE Ranking and Ahrefs add AI tracking to SEO suites, Semrush bundles it into plans, Peec AI offers self-serve tracking and Profound targets enterprises.

What is GEO or AEO?

GEO (generative engine optimization) and AEO (answer engine optimization) describe improving how often and how well your brand appears in AI-generated answers.

How much do AI search visibility tools cost?

Published entry prices run from $29 a month (Otterly.AI Lite) to $199 for suite tiers or add-ons, with enterprise plans quoted.

Which AI engines do these tools track?

Commonly ChatGPT, Google AI Overviews, Perplexity, Gemini and Microsoft Copilot, with Claude, AI Mode and others on some plans or as add-ons.

Can a tool guarantee my brand appears in AI answers?

No. These tools measure visibility. Improving it depends on your content, authority and structured data.

Is there a free AI search visibility tool?

Free options are limited. Profound offers a 7-day trial and SE Ranking a 14-day trial, and Otterly.AI says it offers a free trial.

How many prompts do I need to track?

Start with 15 to 50 prompts that reflect real customer questions, then expand as you learn which ones matter.

How is this different from traditional rank tracking?

Rank tracking follows positions in search results, while AI visibility tracking checks whether answers mention or cite your brand. Many suites now offer both.